Connecting an audience with brands
At Hyphen, the events and experience division of CPM, we believe in the power of face-to-face connections. Everything we do is designed to connect an audience (B2B, B2C or B2E) with brands in an authentic and memorable way. If you encounter a brand in person, you’re more likely to remember it; 90% more likely, in fact. At Hyphen, we turn these encounters into connections.
As part of CPM, Hyphen works with partner agencies within the group. Our capabilities are underpinned by strategic insights, shopper marketing tactics and brilliant sales teams.
We cover the full spectrum of experiences from conferences and PR launches to festivals, roadshows and pop-up shops.
Our experienced, results-driven brand ambassadors are trained to sell or sample products directly to the target consumer.
We create meaningful and memorable experiences delivered through a digital, virtual or hybrid approach.
The CPM Group
Creating meaningful connections between brands and customers. Anytime. Anywhere.
Data, analytics and insight solutions that drive smarter, more profitable decision making.
Creating experiences and events that connect brands, people – and a moment in time.
Creative commerce campaigns that create connected experiences to drive sales and build brand commitment.