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The CPM approach

Liquid Workforce

We have the skills and the expertise to transform your business. And having flexibility in brand route to market is crucial to success. We will take the outputs of real time data and predictive analytics and apply that insight to how we deploy our resources for our clients.

A liquid workforce refers to an emerging workplace that calls for a team with a highly agile skill set in a world where digital transformation and flexibility is at the core. Backed and empowered by technology, this highly responsive team can come together from anywhere and be a combination of human and digital resources.

We’ve brought together sales, marketing and customer experience under one roof. It gives us the knowledge to influence the total customer journey, from beginning to end. Our unique approach will take your business to new heights.

Making things happen

Discover the secrets to our success

Our people's journeys

Let’s hear from a few of the CPM team

Inspiring stories

At CPM, we pride ourselves on our innovative thinking and thought-leadership. Take a look at these ground-breaking articles generated by our leadership team...

Profiles in Leadership: Lorraine Butler, CPM Ireland

Lorraine Butler, Managing Director at CPM Ireland, featured in the third edition of the "Profiles in Leadership" by Checkout Magazine. In this section Checkout interview women who are playing a key leadership role in the grocery retail and associated sectors.

How CPM continue to take action on the road towards true gender equality

Creating an inclusive culture is nothing new to the CPM Teams, it’s in their DNA, reflected in the fact that 50% of the group’s senior leadership is female.

When West Meets East – Navigating the Business Landscape in Asia

Martin discusses the positive aspects of an overseas assignment and comments on the cultural and personal behaviours and strategies to demonstrate when conducting business in Asia.

CPM in action

A few examples of how we’ve delivered for our clients
Sales
Merchandising
Suntory
Maximising availability and increasing sales
Sales
Mars
To increase sales by increasing availability and visibility of the products of Mars with a dedicated team for more than 25 years.
Sales
Samsung
Increased sales thanks to data driven solutions
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