We have the skills and the expertise to transform your business. And having flexibility in brand route to market is crucial to success. We will take the outputs of real time data and predictive analytics and apply that insight to how we deploy our resources for our clients.
A liquid workforce refers to an emerging workplace that calls for a team with a highly agile skill set in a world where digital transformation and flexibility is at the core. Backed and empowered by technology, this highly responsive team can come together from anywhere and be a combination of human and digital resources.
We’ve brought together sales, marketing and customer experience under one roof. It gives us the knowledge to influence the total customer journey, from beginning to end. Our unique approach will take your business to new heights.
Making things happen
Customer experience is a crucial differentiator in today’s business and will continue shaping the competitive landscape in 2021.
An extremely variable landscape lies ahead of us. The efforts aimed at recovery will require speed of action and flexibility.
Leveraging data enables companies to gain a competitive advantage and drives better business outcomes. Our aim is to simplify the complex.
What should the future of work look like? We’re going to do what’s right for our culture. CPM is a people business and achieving together is key.
In the post-pandemic convenience market, investment in the adaptable sales force will provide the best ROI for brands.
Retail has changed. Today, customers prefer a mix of online and in-store, and they demand the best of both digital and physical shopping experiences.
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Our people's journeys
I joined CPM in 2009 as a field sales rep, as I had heard that CPM was a good company with which to build a career. That has really proved to be the case. Joining with no direct sales experience, I was given all the training and support I could ask for in the early days, and then as I established myself as a consistent contributor to the team, I was given the opportunity to take on more responsibility and begin progression through the company.
What I really liked was the clear promotion path, from Field Sales Representative through Team Coach, Assistant RSM, RSM and then NSM, and this is the direction I followed over 5 years. I’m now 12 years with CPM, and at each stage of the journey, I’ve had the opportunity to challenge myself to take the next step. All this has been made possible by the fantastic culture and team environment within CPM, where we are never asked to compromise our ethics in the pursuit of targets.
After deciding to leave South America and within less than a month of my arrival to the UK, I joined the Reporting team at CPM UK. I immediately got involved in projects outside my role, looking to add value to the business and myself.
I was soon given the opportunity to attend the CPM UK development programme ‘Best Yourself’. Not long after, I won the ‘Colleague of the Year’ award. Since then, I've been promoted into the Talent Team, and I’ve had the autonomy to create innovative solutions and grow the scope and reach of my role.
Today, I feel great joy in supporting our colleagues in their career development as well as sharing my knowledge around our Talent Innovations and Processes to support other countries from CPM Group through their Talent implementations.
My CPM Group journey started in 2001 in the Field as a Smirnoff Ice Sales Promotor for Diageo.
After three different sales roles within the Diageo team, I moved into the CPM Dutch Office to lead Direct Sales. The training modules I followed provided by the CPM Group and the experience I gained in my position gave me the opportunity to become Director for the Out of Home channel.
In 2011 I launched Cosine Benelux as a secondary brand in the Netherlands. In 2015 the two companies merged, giving me the opportunity to lead both brands CPM and Cosine in the Benelux.
My CPM journey started in 2014 as Intern HR Recruiting Specialist, and in 2017 I moved to HR Generalist. Year by year and day by day, I’ve learnt and grown, and in 2019 I reached the position of HR Manager, now reporting directly to the CEO.
CPM has taught me a lot on a personal and professional level. To me, CPM feels like home.
At CPM, we pride ourselves on our innovative thinking and thought-leadership. Take a look at these ground-breaking articles generated by our leadership team...
Lorraine Butler, Managing Director at CPM Ireland, featured in the third edition of the "Profiles in Leadership" by Checkout Magazine. In this section Checkout interview women who are playing a key leadership role in the grocery retail and associated sectors.
Creating an inclusive culture is nothing new to the CPM Teams, it’s in their DNA, reflected in the fact that 50% of the group’s senior leadership is female.
Martin discusses the positive aspects of an overseas assignment and comments on the cultural and personal behaviours and strategies to demonstrate when conducting business in Asia.